I really appreciate the spirit of Cradle to Cradle because Braungart and McDonough display optimism. This is an essential element if people are to have any hope of correcting their course. They claim to see a world of endless possibility. I too can see no reason to limit the human imagination or deny it any chance for creativity. In so much of what the two men present, there is a sort of childlike quality. No doubt that stems more from the limits most people are satisfied being confined to in adulthood than from any true open imagination gateways that only children have. I really love their evaluation of how the current designs bulletpoints would appear. It is a perfect indictment of the absurdity of the systems we "thrive" on. I believe them when they say that cities can breathe and release and contain energy according to intelligent, lightweight, and beautifully simple design. I believe them when they say that cars can glean energy in a quiet way. When it comes down to it, the principle they live on is that the theoretically possible is indeed possible. If we can see it in our brand and begin transubstantiate thought into matter, the world can begin to change. Frankly that is the least difficult part to believe because it has already happened.

What cannot be taken for granted is whether people have this innovation in their minds and in their hearts. If a fire is not lit for our leaders to move collectively with responsive citizens to change, no quick change will come. And it is at this point where I believe I stray from Braungart and McDonough because I do not feel that we have much time. This is essential to remember because I can only concede that is "anything is possible" when there is a long enough timeline. Design is essential, but clean energy has not proven easy to extract in unnatural ways. Can we wait for new forms of this essential part of design puzzle? Will changing cause us to damn ourselves before the new, long-term, renewable sources actually come to a point where they can sustain us. I feel very much in need of an experience to jar from a critical perspective that fears failure. Perhaps the authors' strength is that they know simply that failure is unacceptable.